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・ Omnia (musician)
・ Omnia Fakhry
・ Omnia munda mundis
・ Omnia mutantur
・ Omnia Township, Cowley County, Kansas
・ Omniavatar
・ Omnibenevolence
・ Omnibook
・ Omnibook Magazine
・ Omnibot
・ Omnibots
・ Omnibus
・ Omnibus (album)
・ Omnibus (broadcast)
・ Omnibus (film)
Omnibus (survey)
・ Omnibus (talk show)
・ Omnibus (U.S. TV series)
・ Omnibus (UK TV series)
・ Omnibus Appropriations Act, 2009
・ Omnibus bill
・ Omnibus Budget Reconciliation Act of 1987
・ Omnibus Budget Reconciliation Act of 1990
・ Omnibus Budget Reconciliation Act of 1993
・ Omnibus clause
・ Omnibus Consolidated and Emergency Appropriations Act, FY1999
・ Omnibus Counterterrorism Act of 1995
・ Omnibus Crime Control and Safe Streets Act of 1968
・ Omnibus Customer Securities Accounts
・ Omnibus edition


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Omnibus (survey) : ウィキペディア英語版
Omnibus (survey)

An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary content for the survey (paying to 'get on the omnibus'), while sharing the common demographic data collected from each respondent.
The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing).
An omnibus survey generally uses a stratified sample and can be conducted either by mail, telephone, or Internet.


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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